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Privacy Policy

Last updated: 26 May 2026 · Effective date: 26 May 2026

UPure ("we", "us", "our") is committed to protecting the privacy of visitors to upure.ae and the schools, parents and partners we work with. This Privacy Policy explains what personal data we collect, how we use it, and your rights — in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

In short: We only collect the information you give us through our contact form (name, school, email, phone, message) to respond to your enquiry. We never sell or share your data with third parties for marketing. You can request access, correction or deletion at any time.

1. Who we are

The data controller is Organic Uniform Lab Trading L.L.C., trading as UPure, registered in Dubai, United Arab Emirates.

Contact: info@upure.ae · +971 50 335 2236

2. What data we collect

We collect the following personal data only when you actively submit it through our contact form:

We do not use cookies, analytics trackers, or third-party advertising scripts on this website.

3. How we use your data

Your personal data is used solely to:

We will not use your data for marketing campaigns, automated profiling, or any purpose you have not explicitly consented to.

4. Legal basis for processing

We process your personal data based on your explicit consent, which you provide by ticking the consent checkbox on the contact form before submitting your enquiry. You may withdraw your consent at any time by writing to info@upure.ae.

5. Who has access to your data

Your data is accessible only to:

We do not sell, rent or trade your personal data with any third party.

6. International data transfers

Formspree's servers are located outside the UAE. By submitting the form, you consent to the transfer of your data to a jurisdiction with data-protection standards equivalent to the UAE PDPL.

7. How long we keep your data

We retain enquiry data for as long as is necessary to respond to your enquiry and maintain a record of our correspondence — typically up to 24 months from the date of your last contact with us. After this period, your data is securely deleted.

8. How we protect your data

Our website is served exclusively over HTTPS with TLS encryption. Form submissions are transmitted directly to our processor over encrypted channels. Access to enquiry records is restricted to authorised personnel.

9. Your rights under UAE PDPL

You have the right to:

To exercise any of these rights, email us at info@upure.ae. We will respond within 30 days as required by the UAE PDPL.

10. Children's data

Our website is intended for use by school administrators, parents and partners — not children. We do not knowingly collect personal data from anyone under 18 years of age.

11. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top. Significant changes that affect how we use your data will be communicated to you by email if we hold contact details for you.

12. Complaints

If you believe we have not handled your data in accordance with UAE law, you may file a complaint with the UAE Data Office: uaedataoffice.ae.

Questions about your data?

Email: info@upure.ae

Phone: +971 50 335 2236 · +971 50 811 9221

Organic Uniform Lab Trading L.L.C., Dubai, UAE